International and global websites like Ebay, Google, Facebook, CNN, YouTube are pushing up the expectation of users everywhere in the world. Users now expect to be able to search for information in your site using keywords, see sophisticated Flash animation or illustration in your presentation, use member login to edit his profile and subscribe to your e-newsletter. Users today are EASILY DISAPPOINTED with a less than perfect website. A less than perfect website quickly translates to a feeling of your company as being "not professional" enough to afford a good website.
The same analogy is when a businessman you meet gives you a print-at-home namecard. Or even worse, he tells you he has NO namecard. How would you feel? What conclusions do you unfairly heap on him just because he cannot produce an acceptable-looking namecard?
The world still judge a book by its cover. A website is your corporate look and image. It is your silent salesman. It is your electronic brochure. I think it is far too important to wack it out over a weekend with your daughter just because she had learnt some HTML in school.
The proper websites of today uses PHP or ASP language with a database like MySQL. It also utilizes JavaScript and AJAX to give a rich user experience. Colours, photos and graphics are prepared using Photoshop and Illustrator using hexadecimal colours to fit well with the limited colour spectrum of computer monitors. Illustrative experiences are done on Adobe Flash with help from ActionScript controls. Go a little further and you might find content management systems to help make updating websites a breeze.
So unless your daughter is a fairly strong user of all the above softwares and programming, she should not be the brain behind your website. But if she is, she must be a Genius. For over at Genius Graphic, we need a whole team to create websites like the ones I mentioned above. If you still insist she is that capable, maybe I should consider employ her?
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